If you find yourself saying those words, pause for a minute to think about what you really mean.
Are you saying that you don't really have a business case for this, but it's the latest thing and my boss wants me to so it so let's see what sticks?
Or do you have a good idea — backed by research and some thoughts about what outcomes you want to achieve — and need to try it out at a smaller scale to work out the kinks?
If it's the former, there's a high likelihood you'll end up doing something with a low (or unknown) return on investment. With no concrete goals in place, anything will look like a success.
If it's the latter, carry on. Collect good data on outcomes for a set period of time, and then take further action based on your results.
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